“I fight for the user!”
-TRON
Adam Bruce
Technology Innovator | XR & Immersive Media Strategist | Advocate for Ethical Technology
Adam Bruce is a technology executive and XR strategist known for his transformative approach to immersive media and public-centered digital innovation. With over 20 years in interactive product development, Adam serves as Vice President of NextGen Media and Experiences at Reliance Jio, leading initiatives to scale XR technologies across India and drive societal transformation. Inspired by visionaries like John Muir, Carl Sagan, and Jacques Cousteau, Adam sees the exploration and delivery of new technologies as a way to benefit the communities he serves.
Adam’s career in collaborative technology began with early contributions to Gulf Coast Central (1994-1996), one of the first community-driven online platforms. He then supported the Navy and Department of Defense’s transition from CD-ROM to online training, shaping his approach to creating people-centered tech solutions. These experiences prepared him to create pioneering platforms like Vidiac (2003-2009)—the first user-generated video-sharing service—which introduced UX standards for video embedding and sharing. Adam expanded these innovations with StreetFire.net (2003-2012), a motorsports-focused UGC network that scaled to over 42 million users and a billion streams in 18 months, proving the power of specialized online communities. His next venture, AutoStream, evolved into DRIVE, a network that attracted millions of subscribers and was later acquired by Time Magazine (2016).
A leader in XR, Adam has designed collaborative, multiplayer VR experiences that redefine interactive storytelling and team environments. At the Institute for Human and Machine Cognition (IHMC), he co-led the VR Workbench, a virtual collaboration tool for government teams, and served as a VR Subject Matter Expert for NASA’s Mars mission. His production of theBlu: Deep Rescue, a Spielberg-backed VR narrative, showcases his commitment to community-oriented immersive media.
Adam’s leadership reflects his dedication to ethical technology and public benefit. At Reliance Jio, he drives initiatives that prioritize societal progress over profit, reinforcing his vision for accessible, transparent, and respectful technology. As an advisor to NASA, the Department of Energy, and Bay Area startups, Adam ensures that emerging technologies serve people rather than monopolistic interests.
Adam Bruce’s work remains a bridge between technological exploration and public empowerment, pushing the boundaries of the technium with an ethical, community-focused lens.
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