Adam Bruce
Founder | Product Executive | VR Researcher | Interactive Producer/Director
[LinkedIn]
Professional Summary
Adam Bruce is a seasoned product executive and XR strategist with over 20 years of success in interactive media, AR/VR, and spatial computing. Known for pioneering product development and leadership in VR/AR, Adam has been instrumental in building, scaling, and transforming innovative digital solutions across sectors, from consumer entertainment to government research. His career includes multiple successful ventures, contributions to enterprise solutions, and a record of driving projects from concept to large-scale impact.
Experience
Reliance Jio
Vice President, NextGen Media and Experiences
Remote, Frisco, TX | December 2022 – Present
- Leads the portfolio of immersive VR/AR products and strategic partnerships with content creators and tech partners.
- Oversees production of VR content opportunities, M&A activities, and supply chain for XR hardware, software, and content.
- Develops and implements strategic publishing initiatives for XR across Reliance Jio’s platforms in India.
Institute for Human and Machine Cognition (IHMC)
Senior Research & Product Development Associate
Pensacola, FL | March 2019 – December 2022
- Secured over $4M in VR grants and robotics projects.
- Co-Principal Investigator of the IHMC VR Workbench; developed collaborative VR solutions for team environments.
- Awarded $2M NASA grant as VR SME for Mars mission, providing immersive simulation expertise.
Wevr
VR Producer, theBlu
Remote | March 2022 – January 2023
- Produced theBlu, an immersive VR experience now available on Steam and Viveport, expanding access to collaborative VR storytelling.
- Led the production process remotely, coordinating efforts across platforms to ensure optimized performance and user engagement.
Producer, “The Blu: Deep Rescue”
Los Angeles, CA | 2017 – 2018
- Produced a location-based VR narrative backed by Steven Spielberg, enabling immersive multiplayer storytelling.
- Led a team of 24 developers across multiple organizations; managed budgets, board meetings, and contracts.
VRLab
Director, Producer, Immersive Product Designer
San Francisco, CA | 2014 – May 2021
- Designed and produced Unity3D VR experiences, VR UI, and game mechanics.
- Managed product budgets and roadmaps aligned with KPIs for investors; organized and ran an LBE VR event series.
Panjo (Acquired by Tapatalk)
Advisor, Product Development
Los Angeles, CA | 2012 – 2017
- Advised on product development, process mapping, and strategic partnerships, contributing to a successful Series A.
- Recognized by Forbes as “America’s Most Promising Companies.”
AutoStream/DRIVE (Acquired by Time Inc.)
Partner & Co-Founder
Los Angeles, CA | 2009 – 2013
- Co-founded DRIVE, a YouTube automotive network reaching 6 million monthly video streams and raising $2M.
- Led production teams across multiple projects, securing YouTube funding and achieving large-scale audience growth.
StreetFire (Acquired by Car Domain)
Co-Founder, Product Creator & CEO
Los Angeles, CA | 2004 – 2009
- Built the first UGC social video platform for motorsports; reached 42 million users and over 1 billion streams.
- Closed $8M Series A & B funding; established early UX paradigms for embedded videos and user-generated content.
AT&T
Solution Architect, Solution Executive
Atlanta, GA | 1998 – 2004
- Designed network solutions for AT&T’s top enterprise clients, including Coca-Cola and Home Depot.
- Gained in-depth experience in scalable systems and global enterprise networks.
Department of Defense
Contractor (Lead Art, Lead Programmer)
Pensacola, FL | 1997 – 1998
- Developed e-learning solutions for the DoD, transitioning training from CD-ROM to online platforms, marking an early step in large-scale digital transformation.
Gulf Coast Internet
Web Developer
Pensacola, FL | 1994 – 1997
- Created web solutions for one of the Gulf Coast’s first ISPs, building early community-focused online platforms and establishing foundational skills in digital interactivity.
Education
Florida State University
Bachelor of Science in Computer Graphic Design
Tallahassee, FL | 1995 – 1997
Skills
- XR & VR Development: Unity3D, Photon Multiplayer, MLAPI, VR Avatars, Digital Twins, Oculus Quest, SteamVR
- Product Management: Budgeting, roadmap development, DevOps, and product marketing for startups
- Interactive Design: VR user interfaces, game mechanics, interactive media, and metaverse applications
Professional Recognition & Speaking
- NASA/JPL Mars Mission: VR SME for astronaut wellness
- Location-Based VR Expertise: Presenter on XR for business at industry events, including SIGGRAPH
- Advisory Roles: Supported Bay Area startups in collaboration with firms like General Catalyst and Draper University